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The Value of Advertising
According to Teads research, 68% of consumers underestimate the amount of revenue that advertising contributes to media sites. The tendency to devalue the significance of ads might relate to the fact that many display and video units are designed without regard for the user-experience. Such units are interruptive to online activities, and too many of them can severely compromise a website’s look and appeal. To avoid these types of ads, many users have installed ad blockers—a move that removes frustrating online ads, but also cuts off the revenue that online content producers need to keep publishing great content.
Want more information? Download additional information around premium content and ad blockers below
63% of U.S. Adults believe society would be worse off without free or low-cost access to premium content1
63% of newspaper revenue is generated from advertising2
In 2015, publishers are projected to lose $22 billion in revenue due to ad blocker adoption3
Without advertising, the web would cost each of us £140 every year
Advertising provides £187 worth of media, culture and sport to each UK household every year4
Advertising spend accounts for 50% of newspaper revenue5
1:Teads Proprietary Research – 2: Newspaper Association of America – 3: PageFair & Adobe – 4: Advertising Association – 5: Deloitte
How Native Advertising Can Save Media
Teads believes, first and foremost, that advertisements should complement the natural aesthetics of websites and respect the user experience. That’s why we’ve designed all of our video advertising solutions to be 100% skippable, viewable, and elegant. Advertising should enhance websites; that way users will appreciate and engage with both the content of the site and the advertising units themselves.
As a leading innovator in digital video, Teads is determined to improve the state of online advertising. We encourage you to join us, because the future of media depends on your support.
“I agree with the majority of adults who think society would be worse off without free or low-cost, high-quality editorial. Yet the managers of large media groups I meet say that 15% of their audience blocks advertising.” – Pierre Chappaz, Executive Chairman, Teads
- 64% of U.S. adults agree that they would enjoy a video ad more if it were relevant to the content they are reading.
- 74% of internet users agree that being forced to watch an advertisement ruins their online experience.
- 66% of users leave a page in fewer than 2 seconds when exposed to a pre-roll video ad.
1: Teads Research, “The Power of Premium,” August 2015 – 2: Censuswide Research – 3: TubeMogul Q1 2015
If you’re interested in learning more, check out our Executive Chairman and Co-Founder, Pierre Chappaz’s blog.
10 Steps to Engaging, Not Enraging, Users
Seamless ads that are designed to enhance online media are the industry’s best defense against the proliferation of ad blockers. Our Manifesto for Sustainable Advertising was written to address the root causes of ad blocking adoption, how the industry has reacted to its rise, potential consequences for publishers, and solutions to stemming the tide of ad blocking.
Our 10 Steps to Engaging, not Enraging, Users, can serve as a guide for advertising to be less disruptive to the user experience, and thereby more effective.
Download the Teads’ Manifesto for Sustainable Advertising and read more about the 10 Steps to Engaging, not Enraging, Users.