Video Advertising in Automotive

How automotive brands power their communication using video

Video advertising in automotive: mini intro

Video efficiently conveys emotions and information, so it’s no wonder that car-manufacturers gear up and choose this form of advertising.

With automotive branded videos being the 4th most-viewed category worldwide, achieving 231.7 million views, automotive produce 15% of the top 5 branded content pieces (Source: eMarketer – November 2014 Visible Measures ‘Q3 2014 Branded Video Report.’).

Our analysts have taken data from the Teads Labs to analyse the most successful videos published by major motoring brands in 2014 with success being measured as views and interaction rates.

Diving deep into the world of motors, Teads observed six major content trends common to the most successful videos of the past 15 months.

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Fast & Glorious

“New Peugeot 208 GTi 30th | Film The Legend Returns”

Publication date: 1st October 2014
Video length: 1’56’’
Views: 13 million (13 434 460)

0 %
Global share rate
+ 0 %
Share rate in France

From the 9/10 to the 20/10/2014:

2 652

Tweets

114 404

Shares on Facebook

License to share

“There are millions of BMW stories. What’s yours?”

Publication date: 9th May 2014
Video length: 1’38’’

0. 0 %
Interaction rate
3. 0 million
views

Selection of best-performing videos:

BMW_M4_60x601

BMW M4 – “Ultimate Racetrack”

Published on 6th July 2014 (Canada)
1’16’’ long
6,266,560 views

Karolina_Kurkova_60x60

Karolina Kurkova, the model with the BMW 2 Series Actives Tourer

Published on 22th October 2014
2’19’’ long
2,150,911 views

Marriage_BMW_M3_60x60

“Marriage proposal with a BMW M3”

Published on 22th August 2014
3’15’’ long
1,902,278 views

Urban Playground

Epic_Driftmob_90x90

The Epic Driftmob feat. BMW M235i

Publication date: 30th July 2014
Video length: 2’01”

1.33%

Interaction rate

13,775,618

Views

Kawasaki_90x90

New Kawasaki Z300 MY15 – It’s Showtime

Publication date: 4th November 2014
Video length: 1’29″

13.7%

Interaction rate

52,670

Views

Dancing_traffic_Light_Smar_90x90

The Dancing Traffic Light – SMART

Publication date: 14th August 2014

3%

Interaction rate

8,884,425

Views

Born to race

leMans-90x90

‘Real Racing 3 – Road to Le Mans’

Publication date: 14th May 2014
Video length: 0’54’’

14.8%

Interaction rate

72,000

Views

Born2race1-90x90

Fernando and Kimi at Imola for Senna and Ratzenberger

Publication date: 2nd May 2014
Video length: 1’06’’

26.8%

Interaction rate

32,000

Views

Valentino_Rossi_90x90

Bridgestone and Valentino Rossi: engineered to succeed

Publication date: 1st April 2014
Video length: 1’45’’

55,000

Views

Pushing Limits

Mini’s video series on Instagram

jcvd-90x90

Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)

Published at the end of 2013

0 million
views
0 awards
Cannes Lions international festival

Volvo Trucks received 8 Golden Lions and two prestigious Grand Prix in the Cyber and Film categories.

The whole campaign, called ‘Live Test’, revolved around 6 videos, each showing features and properties of the Volvo Trucks brand.

Fuelling Dreams

BMWi3_90x90

BMW i3 –
Newfangled Idea

Publication date: 26th January 2015

0.23%

Interaction rate

18,062,138

Views

Volskwagen_Wings_90x90

2014 Volkswagen Game
Day Commercial: Wings

Publication date: 28th January 2014

0.88%

Interaction rate

17,722,197

Views

Hyundai_Exobaby_90x90

Hyundai :
EXOBABY

Publication date: 18th December 2014

< 0.1%

Interaction rate

14,691,784

Views

Toyota_Dream_Car_90x90

The 9th Toyota Dream Car Art Contest
Start Your Imagination

Publication date: 2nd December 2014

< 0.1%

Interaction rate

8,240,107

Views

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