Teads Brand Safety Guidelines

Teads is fully committed to providing a brand safe marketplace that advertisers can trust. We have a multi-layered approach to ensure the safety and quality of our campaign delivery across the Teads inventory. The steps taken are outlined below.

Publisher onboarding process

The Teads publisher team is our first line of defense. We are protective of our premium marketplace and thus have strict terms and conditions that publishers have to meet, in order to be approved as a Teads inventory source.

Real-time brand safety filters

Using contextual analysis technology, we have 12 brand safety channels that are negatively targeted by default on all campaigns. These include:

  1. Adult
  2. Arms
  3. Crime
  4. Death & injury
  5. Download
  6. Drugs
  7. Hate speech
  8. Military
  9. Obscenity
  10. Terrorism
  11. Tobacco
  12. Alcohol

Each channel consists of keywords that are associated to that content, updated daily, and are used to scan the keywords inside each article to determine the context of the page.

Content Verification

We conduct global audits with market leaders in online media verification multiples times a year to ensure the quality of our global marketplace is brand safe. Our campaigns can host 3rd party verification tags, to allow advertisers to have an independent auditor to validate the quality of our network.

Take down policy

If a brand safety breach has occurred at any given point and Teads is notified via written or verbal communication (please get in touch with your point of contact), we will remove the publisher from the campaign promptly. Self-serve publishers are able to pause the delivery of the ads by logging onto the Teads SSP platform.