The Power of Outstream Video Advertising

Video has long been acknowledged as the most powerful advertising format. The irresistible combination of audio and visual makes it a perfect vehicle for branding and is the only advertising format able to seamlessly transition from screen to screen.

Outstream video advertising is the latest format to drive video advertising forward. Unlike instream formats which replicate the TV model and require video content to run, outstream formats position video advertising within the heart of editorial.

The formats seamlessly integrate within the page, complementing the user experience. Unlike instream formats like pre-roll, which force the user to watch the video ad, outstream advertising is never interruptive. With these innovative formats the user is free to scroll past the video ad from the very first second, only engaging with the advertising should they so choose.
Outstream video advertising has been embraced by the world’s leading publishers, including Forbes, Reuters, The Telegraph, Conde Nast, Le Monde and Axel Springer. The popularity of the format is due to the elegant user experience and the ease with which publishers can monetize their extensive editorial inventory across smartphones, tablets and desktop, mobile web and in app and on iOS and Android.

Teads inRead, the industry’s first outstream video advertising format, guarantees viewability, as the format works on view-to-play. The video ad only plays when more than 50% in view, as soon as the user scrolls past the ad the video pauses. inRead delivers premium video advertising at scale. Previously it was not possible to run large scale advertising campaigns without using video sharing sites which often risk brand safety due to user generated content. Outstream has transformed video advertising. The days of interruptive, irritating pre-roll adverts are over.

Video has long been acknowledged as the most powerful advertising format. The irresistible combination of audio and visual makes it a perfect vehicle for branding and is the only advertising format able to seamlessly transition from screen to screen.

Outstream video advertising is the latest format to drive video advertising forward. Unlike instream formats which replicate the TV model and require video content to run, outstream formats position video advertising within the heart of editorial.