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The Power of Outstream Video Advertising

Video has long been acknowledged as the most powerful advertising format. The irresistible combination of audio and visual makes it a perfect vehicle for branding and is the only advertising format able to seamlessly transition from screen to screen.

Outstream video advertising is the latest format to drive video advertising forward. Unlike instream formats which replicate the TV model and require video content to run, outstream formats position video advertising within the heart of editorial.

The formats seamlessly integrate within the page, complementing the user experience. Unlike instream formats like pre-roll, which force the user to watch the video ad, outstream advertising is never interruptive. With these innovative formats the user is free to scroll past the video ad from the very first second, only engaging with the advertising should they so choose.
Outstream video advertising has been embraced by the world’s leading publishers, including Forbes, Reuters, The Telegraph, Conde Nast, Le Monde and Axel Springer. The popularity of the format is due to the elegant user experience and the ease with which publishers can monetize their extensive editorial inventory across smartphones, tablets and desktop, mobile web and in app and on iOS and Android.

Teads inRead, the industry’s first outstream video advertising format, guarantees viewability, as the format works on view-to-play. The video ad only plays when more than 50% in view, as soon as the user scrolls past the ad the video pauses. inRead delivers premium video advertising at scale. Previously it was not possible to run large scale advertising campaigns without using video sharing sites which often risk brand safety due to user generated content. Outstream has transformed video advertising. The days of interruptive, irritating pre-roll adverts are over.

Video has long been acknowledged as the most powerful advertising format. The irresistible combination of audio and visual makes it a perfect vehicle for branding and is the only advertising format able to seamlessly transition from screen to screen.

Outstream video advertising is the latest format to drive video advertising forward. Unlike instream formats which replicate the TV model and require video content to run, outstream formats position video advertising within the heart of editorial.

What Premium Publishers Say About Teads

“With Teads, we’re not obligated to have video content to serve video advertising, but we are still able to fetch a high premium CPM for the unit.”

Our Ad Formats are Built for Today’s Programmatic World

Our supply side platform (SSP) is connected to the most important DSPs in the marketplace, such as
Google DBM, TubeMogul, Adapt.tv, AppNexus, Bidswitch, The Trade Desk and Videology.

Who We Work With

媒体社

北アメリカ
 
CIO
Cnet
Business Insider
Time
The Washington Post
Reuters
Salon
Fortune
Mashable
Forbes
Rodale
Everyday Health
PC World
Popular Science
Rolling Stone
Saveur
Working Mother
Newsweek
International Business Times
People
The Atlantic
New Republic
Los Angeles Times
The Daily Beast
Sport Illustrated
The Street
inStyle
TimeOut
Slate
McClatchy
US weekly
Money
Accu Weather
Chicago Tribune
Investopedia
Politico
US News
Elite Daily
IDG
Variety
 
中東・ヨーロッパ・アフリカ
 
(UK) The Guardian
(UK) The Telegraph
(UK) The Independent
(UK) CNN
(UK) Condenast Traveller
(UK) Daily Mail
(UK) Esquire
(UK) Euronews
(FR) BFMTV
(FR) Cosmopolitan
(FR) Eurosport
(FR) Figaro
(FR) Le Monde
(FR) Les Echos
(FR) Marie Claire
(FR) TF1
(FR) Vogue
(FR) Vanity Fair
(CH) Le Temps
(DE) Bild
(DE) Brigitte
(DE) Der Tagesspiegel
(DE) Die Welt
(DE) Manager Magazin
(DE) Stern
(DE) Tages Anzeiger
(ES) ABC
(ES) El Economista
(ES) El Mundo
(ES) El Pais
(ES) Expansión
(IT) Corriere Della Sera
(IT) IO Donna
(IT) La Gazzeta Dello Sport
(IT) La Repubblica
(RU) Vedomosti
(UAE) Aljazeera
(UAE) Mail & Guardian
 
ラテンアメリカ
 
El Pais
El Mundo
Expansión (en allanza con CNN)
Excelsior
Elle
SDP noticias
O Globo
Estadao
Abril
ESPN
Lance!
Clarin
Infobae
Perfil
Minuto uno
La Tercera
Publimetro
El Tiempo
Minuto 30
Critica
SOY 502
Hoy Digital
El Heraldo
El Universal
Life & Style
Quien
inStyle
Forbes Brazil
CNN Mexico
Milenio
La Capital
Entre Mujeres
Ole
Terra
Marca
As
Pulzo
Portafolio
Actitud fem
Bradesco
 
アジア・太平洋
 
Asahi
Sankei
Yomiuri
Hearst Japan (removed)
President Online
Nikkei
Reuters Japan
Elle Japan
Mainichi
China Daily
The Age
South China Morning Post
The Canberra Times
Crikey
The Sydney Morning Herald
Money Control
Business Standard
India Today in
Nikkei Asian Review
Channel News Asia
Yahoo! New Zealand
Toyo Keizai
Chosun
Hong Kong Economic Journal
Vogue China
Apple Daily
Mingpao
Shanghai Daily
Maekyung
Hankyung
Mediacorp
Fairfax Media
FT Chinese
The Japan Times
Sankei
The Economic Observer
CNBC
Smart Company
Strait Times