(EN) Teads Creates Massive Amounts of Premium Video Inventory within the Programmatic Ecosystem
Teads Creates Massive Amounts of Premium Video Inventory within the Programmatic Ecosystem
Company Sees Programmatic Revenue Increase 200% Between Q1 and Q3 of 2016
New York, November 29, 2016 – Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced significant growth for its programmatic marketplace, with revenue from programmatic increasing 200 percent between Q1 and Q3 of this year. The company has helped change the perception of the programmatic market as being driven mostly by remnant inventory and has proved that premium, outstream video is possible to scale on programmatic.
Teads empowers its customers to buy outstream video how they want, either through private marketplace deals or the company’s open exchange. Notably, for Q3 of 2016, private marketplace deals made up 76 percent of Teads’ programmatic transactions, which are the preferred way of transacting for the industry’s most premium publishers.
Buyers can access Teads’ programmatic inventory through most of the major DSPs including Google DBM, The Trade Desk, MediaMath, Bidswitch, TubeMogul, Videology, Turn, AppNexus and AOL (Adap.tv). Teads’ programmatic offering also boasts significant reach on the sell-side, connecting programmatic buyers with inventory from publishers such as Time Inc., Conde Nast, Slate, Forbes, Tronc, Spiegel, El Pais, Le Monde, Corriere della Serra, Nikkei, The Independent and The Telegraph via private marketplaces and/or the open exchange in over 30 countries.
Top Publisher and Advertiser Categories
Teads’ private marketplace and open exchange span a wide variety of industry verticals. The top advertiser categories for private marketplace deals are technology, retail, and CPG. For the company’s open exchange, the top advertiser categories are automotive, food, and travel. For the publisher categories across both private marketplace deals and the open exchange, Teads possesses an impressive amount of premium, news content inventory, followed by sports, and arts and entertainment.
Viewability and Fraud Metrics
Teads excels across key programmatic KPIs, namely in the areas of viewability and fraud. Teads’ high viewability drives the cost per viewable view down generating the highest value for programmatic video campaigns. Teads’ outstream formats offer customers a 42% increase in viewability compared to Moat’s industry benchmark. Additionally, the company boasts one of the lowest rates of fraud for video advertising. As verified by IAS, Teads has a 1 percent rate of fraud, compared with the industry average of 9.3 percent for programmatic video. Teads also has a high IAS TRAQ (True Advertising Quality) score which measures fraud, viewability, brand safety, and ad clutter, coming in at 852 on a scale of 1000.
“Teads is the clear leader in programmatic outstream, as reflected by our recent growth numbers, and we are happy to meet the demand for premium video inventory that can be transacted programmatically at scale,” said Todd Tran, Global Managing Director of Mobile and Programmatic. “We look forward to continuing our programmatic growth trajectory in the coming year and working closely with our clients to maximize the impact of their campaigns on every level.”
Teads, founded in 2011, is the inventor of outstream video advertising and number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 500 employees, 100 of which are in the innovation team, across 27 offices in 21 countries.
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