Exploring Programmatic Outstream at AdExchanger’s Programmatic I/O
We’re days away from AdExchanger’s Programmatic I/O in New York, the world’s largest conference dedicated to the programmatic media and marketing industry.
Many in the industry have heard of outstream video but does everyone know what it really is and what makes it stand out compared to pre-roll? Furthermore, can it be purchased programmatically, if so, how?
Our President of North America, Jim Daily, will provide insights and examples of what differentiates programmatic outstream and how it relates to the evolution of programmatic buying as well as what is to come.
Following, Jason Barnett will lead a discussion on the rise of programmatic outstream with top agency executives from Mobext, Magna Global and DigitasLBi.
Join our programmatic essentials workshop on Day 1, October 26th, at 9:45AM.
This year’s Programmatic I/O New York will be taking place at the New York Marriott Marquis located at 1535 Broadway.
Interested in learning more about Teads’ programmatic offering? Contact firstname.lastname@example.org to learn more or schedule a meeting.
Jim Daily, President of North America, Teads
Jason Barnett, Head of Programmatic, Teads
Carol Chung, Head of Programmatic for North America, DigitasLBi
Jon Mansell, VP Marketplace Innovation, Magna Global
Ruowen Liscio, VP Media Strategy, Mobext