Teads Takeaways: Cannes Lions 2017
Last week, the Teads team was in France for the 2017 Cannes Lions Festival.
This year, Teads hosted a series of informative content sessions with over 100 guests in attendance, conducted over 200 meetings with some of the industry’s best aboard the Teads yacht and entertained over 500 guests at the nightly unplugged music series.
The Teads Salon content series focused on women in the workplace, user experience and speed within advertising, and the future of the industry as it relates to AI.
We were excited to host two sessions aboard our yacht ‘Thumper’ in partnership with She Runs It, which explored why the gender parity problem continues to affect our industry.
She Runs It recently completed the industry’s most comprehensive research benchmark in the U.S. and presented on why more women are not advancing in leadership roles in the marketing and media industry.
Executives from Twitter, Business Insider, Taco Bell, Starcom, Ernst & Young, and Bloomberg Media joined us for a panel discussion exploring their thoughts on the findings and giving insight into their personal experiences. For the full speaker list and to learn more about this session, click here.
On Wednesday, June 21st, we brought the She Runs It Summit Stages to Cannes Lions. We heard from industry leaders from GroupM, NBCU, IPG, Starcom, MediaLink, and the NBA as they told stories of personal challenges, skills gained in their careers, and how we can strengthen the future for women in the industry. A full list of speakers and more information on this session can be found here.
We also had the honor of partnering with the AMP Project to talk about how speed is benefiting both advertisers and publishers in the pursuit of the optimal user experience. Speakers from The Atlantic, News Corp, Johnson & Johnson, Google, and the Telegraph joined Teads to explore the implications of faster mobile loading. More information on this session and our speakers can be found here.
The Teads Salon series closed with the prolific TED speaker, master procrastinator and Elon Musk chronicler, Tim Urban, who discussed how artificial intelligence, compelling creative and interactive experiences give advertisers a unique edge to impact the hearts and minds of their target consumers. Click here to learn more information on this session.
Using AI, Teads now provides the ability to add an interactive chatbot to video ads. Aboard the yacht, guests could sample and communicate with this chatbot via audio control inside of a recent Tommy Hilfiger campaign, which provides more information on the brand’s latest collection, taking interactive ads to a whole new level.
In addition to the events, Teads took a stand on the importance of creating a clean environment for the advertising industry and those working within it. To kick off this initiative, Teads launched a brand new advertising campaign at Cannes Lions. The ads were featured on Teads’ yacht ‘Thumper’ as well as on the Cannes Lions Connections Beach, and postcards were offered to guests who wanted to write home about their experience in Cannes.
Each night concluded with Teads’ nightly unplugged music sessions aboard yacht Thumper. Guests enjoyed cocktails and light food while listening to live acoustic sets from local acts and as the night progressed, DJ Miss Cecyls turned things up a bit with dance-worthy beats. Click here for more information on our live music acts.
Thank you to all our guests and speakers for making Cannes Lions 2017 a great success and we hope you can join us again next year!