What are cookies?

A cookie is a small piece of text sent to your browser by a website you visit.
It allows it to remember information about you, such as your preferred language and other general settings. Most of the cookies are stored in your browser which usually gives you the ability to manage them (though browsers for mobile devices may not offer this possibility).

Cookies play an important role. Without them, browsing the web would be a much more frustrating experience, as they participate to the simplicity and ergonomics of the online daily routine.

How does Teads use cookies?

We mainly use cookies to deliver you the most relevant ads. Cookies help achieving the most effective targeting – and that is what keeps thousands of websites free of charge. Without them, it is harder for an advertiser to reach its audience, or to collect crucial statistics such as the number of views or clicks on an ad campaign.
Many websites partner with Teads to deliver video ad campaigns to their visitors. Working with our partners, we may use cookies for a number of purposes, such as showing ads that are likely to be more relevant (that can be based on your country, language, or interests for example), as well as preventing you to watch the same ad over and over again. It is obviously in the viewer’s interest to be shown an ad campaign concerning a brand or a product he might need or be interested in.

To sum up, we use cookies to make advertising more engaging to users and more valuable to both publishers and advertisers.

Which cookies do we use?

In the course of serving ads to our partners, Teads may place or recognize cookies on your computer in order to bring to you more relevant video ad campaigns and to guarantee a maximum number of views of a same campaign in a given amount of time.

Teads cookies

We use our own cookies to recognize a user when visiting a partner website in order to deliver the most pertinent video ads. Those two-letter named cookies (such as “tt”) are Teads cookies.Teads uses a “tt_viewer” cookie to help personalize the video ads you see on our partner websites. Two more cookies might be created by our partner websites in order to include or exclude you (in the case where you’ve already seen an ad, for instance) from an advertising campaign. Their names start by “tt_in” or “tt_ex”.

Third Party Cookies

In addition to our own cookies, we work with various reputable companies to help us deliver the best possible experience. Teads may use publicly available information or information provided by partners to help customize some of the video ads you see.
As an example, Weborama is a third party partner allowing us to achieve some of these goals by refining targeting.